Technology to Ease Travel-Related Stress
US-based technology firm NCR Corp (NYSE: NCR) said that a global study it recently conducted shows that travelers are increasingly looking to use technology that makes their travel experiences easier and more convenient.
The research shows this is especially the case for everyday tasks like checking bags, securing early boarding and finding and booking alternate flights.
NCR's study is called the 2013 NCR Traveler Experience Survey.
In the study 28% of respondents said they were frustrated by having to wait in line to check a bag after checking in online or via mobile, and almost 19% decided not to check a bag because of the anticipated delay.
More than eight in 10 said they would print their own bag tags to avoid having to wait in line for an agent.
A full 49% of respondents said they would be more likely to make a purchase at an airport if they received a coupon on the back of their boarding pass; 39 % as part of their mobile boarding pass; and 29 % through airport digital signage.
NCR said that 66% of respondents said they had experienced delayed or cancelled flights and 44 % had to wait over an hour to be rebooked. 77% would like the opportunity to search for and book their own alternate flight via mobile phone or kiosk in the terminal, rather than wait in line for an agent.
The 2013 NCR Traveler Experience Survey is an online survey of approximately 5,000 adult consumers in the United States, the United Kingdom, the United Arab Emirates, China and Brazil.
It was conducted early this year by market research firms ORC International and Dimensions Research and Marketing Consultancy.
Find out more at www.ncr.com.
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